Lume Pilates and Movement, a small studio in the Adelaide CBD, is all about hands on personal care, offering Pilates with a personal touch. Pilates is all about strength through simple yet precise movement.
These two factors led us to our overall design theme; that of “Simple Structure, Personal, Powerful”.
– Front end design
– Style guide
– Logo design
– Content management
The first step was to create a Colour Palette that was grounded in calm, clean, composure, while adding an element of strength. We didnt want the site to loose all feeling however, to be too clinical. So we took away all stark whites, and replaced them with a warm bone cream base.
The Olive green was then added to add that element of calmness and to further emphasis the personal approach.
The strength and precision came from then adding a regal blue with gold text.
Next we came up with the correct typography which would further highlight our overall theme of “Simple Structure, Personal, Powerful”. We decided on the Poppins font, which we carried throughout the whole site. Its a very clean, structured font, with a combination of straight lines and circular design. Whoever it adds an element of character through its miss-matched thickness of many of its elements.
We kept all the fonts fairly consistent, letting simple adjustments to colour and thickness doing the majority of highlighting.